What people don't understand is, Michael Cole is actually a great announcer. The only reason people don't like him, is because he isn't JR. You don't have to be JR, in order to be a good announcer. Cole started out young in the company, and worked his way up from Backstage Interviewer, to Ringside Interviewer and then to Commentator. He's obviously doing something right, or Vince wouldn't have had him on Smackdown for 8 years and then go to the biggest WWE show of them all, RAW. His heel gimmick really is a great storyline and I love what they're doing with it. They're showing that he is the most dominating announcer in the WWE right now. Cole is okay in my book.