It's a shame that Beck takes himself so seriously, as he could actually have a pretty lucrative run by playing a variation of himself and aligning with Zeb and Jack. I can't stand the douche and everything he stands for, but there's no denying that he has a talent for commanding an audience. Plus, he just has one of those smug, doughy faces that people want to swing at. Him and Zeb leading an entire stable of xenophobes could make for one of the strongest heel groups the company has ever seen. A lightning-rod like Beck would probably be even more productive in bringing the company mainstream press than Rock mugging on the late night talk-show circuit, too.