Always been that way, man. PPV's don't mean as much anymore to the WWE, and the viewers, with the exception of 'Mania, and Royal RUmble (to an extent), they're just extended Raw's. Wait, not even EXTENDED anymore!
Yeah, 'Mania and the Rumble are the only PPVs I'll even consider paying for anymore for this very reason.
Recently Played (out of ten):
Watch Dogs (PS4)- 6.5
Mario Kart 8 (Wii U)- 9.5
Wolfenstein: The New Order (PS4)- 8 Shovel Knight (Wii U)-9
Yep. It's WWE not understanding the idea of moderation. Whether it's concepts, gags, or catchphrases- they ride that shit 'til the wheels fall off. That's why, as I said earlier, I'm almost afraid to start liking stuff, 'cuz they'll find a way to pile-drive the special out of it.
Yeah, I hate to believe that, because I am always looking for WWE to come up with something special again, but I think you are right in that the current environment is where creativity goes to die.