The whole WWE superstars concept is a real washout for me. I liked it at first as some big stars like chris jericho would appear on the show, allowing it to become more popular, and entice audiences to come and watch the show. Now all we get is a bunch of hasbins who are barely involved in a well thought out storyline. A third brand? Whatever happened to ECW hey, remember how that turned out, It was just boring, and if I remember correctly, had the lowest rated ppv of ALL TIME. You know what they need to do? dont include a third brand, just utilise the championship belts a whole lot more in my opinion. There seems to be a lot of cruiserweights/light heavyweights, being misused e.g Evan Bourne, Kofi Kingston [questionable, as he could be used well against ADR] Justin Gabriel, maybe even rey mysterio [due to this wwe title pursuit becoming a bit dry, and I dunno not really believable], and some more smaller unused wrestlers whose names I cant really think of at the moment. Make actual use of the Intercontinental Belt, which used to be so prestigious, but now, we have ezekiel Jackson who I cant remember last had a championship bout against. The US belt could also be utilised to bring in new competition. Who remembers the famous bouts with John Cena back on smackdown in 2004?
Back to the point, There is no real need to have three brands, but all we need is right use of the championship belts, because these days I see both shows as a one title brand, and it doesnt seem to be working on smackdown especially!