everyone who says cena should never turn heel, jeez am I glad you don't run the company.
So what if Cena turns heel? WWE is scared that they will stop making money? That sales will go down. Oh for god sakes, where have WWE's balls gone? Quit relying on Cena... who knows tomorrow Cena might have a heart attack, or his plane might crash, he may be in a car accident... what then WWE? How are you going to make money then huh?
I am so sick of WWE 'testing the waters' to see if something works, they don't wanna risk something... fuck that, what happened to WWE's balls? By doing this they have not been able to create any new stars for the past 6 years... all their potential future big stars have left the company: Carlito, Shelton, Kennedy, Hassan, Burke, Lesnar, Lashley, MVP and now CM Punk.
They only pushed Orton to look strong when they knew Batista was leaving and needed a replacement, they could have done that to Orton in 2007. But no.
Fine keep Cena face, and he will be the only big star in the company for years to come. Morrison, Miz, Del Rio, Swagger, Sheamus will all remain in the mid card just like Orton was from 2005-2009 despite being world champions.
They have failed to create new stars cause they are oh so scared of loosing Cena fans.
I don't recollect WWE losing fans, or merch sales when Austin and Rock turned heel? Oh wait that was in an era when WWF had balls and when the average rating was a 6.2... my bad... oh yeah their biggest star 'Stone Cold' was out for like 10 months but they still managed to keep their high ratings and merch sales... but no wait Attitude era sucked right? it was horrible, I mean it was the worse... they had awful promos, awful wrestlers, awful wresting yet the numbers were the record breaking...