I don't see how WWE can't make a feud out of this, following the shocking lost a week ago. Hopefully with Orton and Christian hinting at a 'storyline' we could be seeing one of these guys turn heel within the following month or so. The question is - who should it be?
The logical choice is obviously Christian. Worked 17 years to get the championship and loses it to a guy that the FANS chose (although they didn't have much of a choice). He feels cheated, as he should, and says 'screw the fans' and goes about winning the title his own way. Doing whatever it takes. This is obviously fine.
Then we also have Randy Orton. With the backlash he is receiving over Twitter and even in real life, Orton feels pushed back against the corner and lashes out in a bad way. He tries to tell the world it is NOT his fault, but everyone does not listen and continues to give him crap. Finally, he snaps and just goes off on Christian, sick of all the heat he is getting doing his job. This is also fine.
Honestly, if you ask me, Orton should go heel and Christian should stay face. It stays true to the formula. In a feud, fans are supposed to get behind the Babyface to overcome over the Heel. As a wrestling fan, I want Christian to beat Orton fair-and-square after losing his championship in under a week. So I'm being inclinded to get behind him whether face or heel. Might as well keep him face in my book.
The dumbest thing WWE could do is have both stay Face and have a respectable feud between the two; that would make this feud VERY dry. It also would not make sense. Fuck the 'barney i love you PG' shit for once. I haven't felt this excited about a possible blood lust feud in a long of time. At the end of the day, I don't care who turns heel on who -- I just want to see a fucking feud happen and for Christian to win the championship back, or at least come out looking like a main eventer.