Well, here's the way I think about it. Look at who all has held the World Heavyweight Title: Ric Flair, Harley Race, Steamboat, Triple H, Chris Beniot Rey Mysterio, Jack Swagger, CM Punk. All of these men are great WRESTLER'S. Sure there are a couple guys that aren't AWESOME wrestlers: Kane, Jeff Hardy, Goldberg, but you know what to me it just depends on what you've grown up watching. Some people grew up watching the old NWA, aka the World Heavyweight Title. And some people grew up watching the WWF aka the WWE Title. So I mean I know that to guys like Jeff Hardy the World Heavyweight Title meant A LOT more then the WWE. And to others like Triple H they'd rather hold the WWE Title. But to me as a fan it depends on whose holding the title. Since Sheamus is WWE champ and Kane is World Champ, I personally value the World title more. Now let's say Edge wins the WWE title and the Undertaker wins the World title then the WWE title has more value to me. So it just really depends on the guy holding it and the storyline.