No actually it is putting him over. Any time someone on the low or mid range of the card is heavily involved in a storyline with main eventers, the intent is to put them over...whether it be as a face or heel.
You're simply commenting on his actions as a heel and not his ability to gain crowd attention. The methodology he's using as been done time and time again by career heels such as Triple H. The fact that we are even having a conversation about Wade Barrett proves that he's being successfully put over.
Haha! Good Point!
Wade Barrett is the type of guy that you hate so much and yet you like him!(Got that from someone here in the forums)