i am a big fan of re-cycling gimmicks, it is done so often anyway, just never really admitted. ADR is a rehashed gimmick (Dibase, JBL), DB as the short in statue underdog. is a gimmick that has been around forever (rey mysterio), ziggler as the cocky, good looking, excellent athlete type (curt hennig). there are very few original gimmicks these days, you have punk and cena off the top of my head. SCSA i think said the only way to TRUELY get over, if find yourself within the character. that is why the guys who get over, have a little bit of their character in their off screen. phil brooks is sort of a dick in real life, so he plays that well on tv. john cena is genuinely a good dude, so he plays the hero well. the guys that that fail are the ones who cannot bring any of their real life personality into their character (ie why orton sucks as a face) same with miz.