Presumably he's had his chance at the WWE title and will now be removed from the title picture. So, what now? Where is the best direction for Ryback to go in?
Before his little tantrum about John Cena bailing on him and subsequent turn, he was pretty damn over as a face. And as we all know, an over face sells a lot of merch and puts butts in seats - something VKM likee very much.
So, what I would do is turn him back at the earliest possible opportunity. Here's how;
I would have Ryback come out on Raw and call Cena out once again. Only this time, not to challenge him but to give a speech about how he challenged him and couldn't beat him, he admits that and "John, I'm sorry, I can admit you were the better man" at which point you have Cena give a short spiel about how Ryback is only early in his career (
) and Cena respects the hell out of him for pushing him to the limit, blah, blah, blah, they shake hands, have a man hug, raise each others arms and -Ta-Da!!!- Ryback is face again.