They just made Bryan look strong in a good match with Ryback when I expected them to book him to get squashed. Ryback is turning heel, Bryan is a face, and John Cena is supposedly injured. So if Ryback takes the title at ER and defends it successfully against an injured Cena at Payback, what popular face will he feud with? Could be Orton, could be Sheamus, but it may very well be Daniel Bryan in a great David versus Goliath storyline that could have Daniel Bryan finally taking the WWE title at SummerSlam and then maybe feuding with a heel-turned Randy Orton through Survivor Series.
That's all way too good of an idea for the WWE to do all of it, but some of it could work out.