I have been playing with this idea for over a year now. I think that the WWE should start hiring a lot of new talent for a new brand where we could see the likes of Christian, MVP, Kofi Kingston, and those other guys who are being held back by backstage politics end up excelling on this new brand as main eventers with the mid carders an such consisting of entirely new faces. My idea is similar to NXT but not AS stupid. I think this 3rd brand could be a great idea, and should be given a Tv-13 or 14 rating so that the WWE could PLEASE both kinds of fans. I have nothing against the PG rating. I just really enjoy WWE's Tv-14 writing style, and miss it a lot. Particularly for me being 90's-2004 as my favorite years of wrestling. I would like to see the crusherweight division back, and a set of new titles, and a whole entirely different creative team for this brand.
This is a 'just for fun' discussion so state your ideas. Maybe a wrestler or creative member from WWE would stumble upon this an make it a reality..