Originally Posted by Robstar
The WWE title is Vince's baby. The World Heavyweight Championship/Big Gold was just a trophy from WCW. The WWE Title will always the top prize in the company.
The World Heavyweight Title only exists for three reasons
1.) To placate the guys who can't fit into/aren't good enough for the real main event, but WWE still wants them to be "stars". Instead of having to create stars, the WHC allows them to manufacture stars.
2.) In order to give wrestlers a "big title win" without necessarily having to go all the way with them.
3.) Having a second World Title allows them to keep their golden boys like Punk/Cena in the WWE Title picture because everyone else has another "world title" to go after.
Too many World Title reigns feel like "trial runs", and it's ruining the title. So I would just scrap it.