I know it's not groundbreakingly original, but here's something I would like to see to shake things up in WWE.
I propose they do a mass walkout angle, where a key group of currently stale superstars 'walkout' and start their own promotion. And this 'walkout' is lead by none other than.......Paul Heyman.
Imagine the guys that could be better put to use under another banner. These guys would still be contracted to WWE but due to some 'loophole' they could refuse to work on Raw or Smackdown. The premise would be easy to push - guys are pissed off with being passed over for people who haven't earned their spots or been there as long, like Ryback. They're angry at the part timers getting the spotlight. They want locker room equality. (bear in mind it's just for the angle but the best angles always have a nugget of truth in them right?)
You could construct a pretty good roster from guys being under utilised currently in WWE. Of course, they're not actually 'leaving' WWE, so it's not like they're being lost to the company but they are put on a backburner that might actually keep them hot and even make them hotter, possibly. Here's how I would build it;
Heyman stages the walkout and installs either Punk or Brock as his champion. One or the other of these guys (Punk most likely) remains on the main roster so Heyman can taunt WWE by still appearing there and promote his new venture. Another way of doing it would be for Heyman to lure the current WHC and US champions to his 'promotion' and rebrand those titles, thus solving the merging dilemma and allowing the depleted main roster to seem more reasonable with less titles. Here would be a perfect place and opportunity to introduce a cruiserweight belt. Some of the 'disgruntled' talent to cross over could be -
*Bray Wyatt/Wyatt Family
*Ryder & Hawkins
Use Orton, Ohno and Mysterio initially as the top faces until it gets going, give them an hour timeslot show, give the marks an rebel style promotion/angle to sink their teeth into. I think they'd cheer the shit out of it.
(I haven't seen one of these threads for a while so I thought I'd get it out of the way for now