Even in his diminished jobber state, Rhodes is far above Ryder, and I say that as a Ryder fan. Ryder isn't upper midcard material. but that's perfectly fine. Ryder is over with the fans in spite of his limited talents. He doesn't need a push, he needs WWE to care about their lower midcard.
Rhodes is better as a heel, he just needs a good gimmick. The problem with Cody is that they pushed him pretty high during his IC reign, but didn't elevate anyone on the face side to his level, so when all the main event faces are doing other things, like feuding with The Rock, going after the tag titles, feuding with The Shield, or going after the IC/U.S. belts, Cody is left as the odd man out, and he's used to put over the guys who ARE doing something.
Ryder should be pushed as face, although a heel turn COULD help him out. But I don't think Rhodes is the right guy for him to turn heel on.