This is what I said when watching Raw at work last night (being a bartender has its advantages ^.^). Honestly I think the Cash in on Raw was absolutely perfect as 90% of the fans expected a cash in at Wrestlmania. Whats more, you would have thought the entire IWC was in the crowd last night with the massive pop he received (and deserved). This leaves me to wonder, will WWE be smart and take advantage of this and give Ziggs a full face turn rather than try and salvage heat forcing him back into a heel position which could ruin his championship run. It actually brings me back to '05 when Cena first won the WHC off JBL, he too received a similar pop fresh off of a heel run, and look where he is today (love or hate him).
This also presents Orton or Shemus (likely Orton) with the opportunity for a heel turn and later Feud with Ziggs as I can't see them turning Del Rio Heel, provided they don't do a 24hr title turn around. It would really cement Ziggs as a serious champion with a feud with a high tier star like orton (assuming hes willing to Job). I just really hope they take this ball and run with it.
I'd also like to comment on Swags, I saw what they did to him coming, two straight loses, and a Jobber entrance, and only serving as a stepping stone for ziggs to cash in (with the leg injury) due to his arrest for Marijuana possession last month. At this point, im guessing the best he can hope for is a few IC title shot, or #1 contender jobbing fodder. /rant