Vince McMahon now books what VINCE MCMAHON wants to see!
Considering the amount of cash he makes, I can understand /why/. Last year alone netted almost half a billion.
Also, on the Ryder point - people vouched for him to win the US Title. He won it, and the next night, ratings for the main event tanked. Punk, and Bryan, went on to prove that they could draw(Both doing pretty well for a time), Ryder didn't.
In either event, I don't think it's a case of Vince not being high on Cesaro, considering Cesaro's build and the IWC's hardon for saying Vince likes that type of physique(He's big, muscular, and strong). I think it's more they put together the card, Cesaro wasn't on it, so they had him 'job'(Which has become basically the new word for lose), put over the people that had matches. He'll probably go back to winning after Mania is over.