In the mid-90's, I was a brash and cocky pre-teen, fanatically watching my hero figures over in WCW land.
Then, WWE popped up with things like DX, Austin 3:16, Undertaker sacrificing people on a giant crucifix-thing, Mankind going batshit nuts in boiler rooms...
Being in the 10-13 age range, I sure as hell went right over there. Why? Because even at that young age, I wanted to see some bad-ass stuff.
They underestimate that in this day and age especially with mobile web and computers and facebook and forums, kids aren't kids for as long as they used to be. And it's only getting worse.
Cena is stale for ANYONE over age 8ish. Yet, he continues to be the superboy who can pull it off when NOBODY else can.
People don't have the "wrestling is real, no, fake, no, real, fake, real" arguments anymore. A juicehead botching frankensteiners isn't appealing for people who have been watching wrestling for more than 5 minutes.
Alienate your long-time, loyal fans...and yes, it is a business, so lets say CUSTOMERS, and ur fucked. a 30 year old who's spent $40k since he was a kid on your stuff, or a 9 year old who will sour of wrestling in the next few years as he matures and loses interest in your stale product....who is more important to keep around from a business point of view?