I like the gimmick a lot. He's making himself a obnoxious ballroom dancer, who won't wrestle if people can't say his name right. And it's working. I've heard people say he's getting X-Pac but still can't tell me how they differentiate between good heat and X-Pac heat, so I suppose the gimmick is working. They've also said he's gay and making gay men feel bad about themselves, and making fun of people with speech problems/
Having people say his name, and constantly getting it wrong(In his eyes/ears), only for him to give them lessons, is a good way to make someone come off as a dick. Plus, he gets to dance with relatively hot women, which goes hand in hand with Dirty Curty.