You don't have to bleed every time you get hit in the head with a Belt. It's not reality to bleed whenever you get hit in the head with every thing. Blood is not what is making the WWE less awesome right now, it's storylines. If the WWE went back to PG 13 or 14, I bet you the WWE would still suck despite there being blood. I was just watching Vengeance 2003 and Eddie Guerrero hit Benoit with the US Belt 2 different times and he didn't get busted open.