Hey WWE won "Most Disgusting Promotional Tactic" from Wrestling Observer Newsletter last year for CM Punk mocking Jerry Lawler's heart attack...why not go for two in a row! However, this is completely different. The heart attack Lawler suffered happened during a live show and was a huge news story. Then they turn it into kayfabe by having Punk mock it. Terrible. Bill Moody died yes but it's not like he died on a WWE show or due to anything they did. I feel as long as the family is okay with it then they can turn it into storyline since Paul Bearer is a character.
It's like if they made a storyline about someone tampering with the cables that lowered Owen Hart. Disgusting. However, if someone played the Blue Blazer and had something to do with that in their gimmick taking over from Owen that would have been okay because it was only about a character.