This is fantastic for Swagger.
I wasn't sure who this guy Zeb Coulter was until I did some research, so upon finding out, I have high hopes for this partnership. The post match promo was a bit out there, but why not be edgy?
Now while I don't think that Swagger will win the Elimination Chamber match, I can see a Swagger vs ADR feud post Elimination Chamber heading into Wrestlemania. How? Well I really do believe that Ziggler is going to cash in at the ppv now. I can also see either Orton or Jericho winning the Chamber match leading to Orton/Jericho vs Ziggler for the title at Wrestlemania (both would be great to put Ziggler over as champ).
That leaves ADR with nothing for Wrestlemania, so a feud with this new Swagger could be both interesting and should provide good matches. They could even spill it over to Extreme Rules too, since it's likely to have some bad blood in it with the whole racism/immigration thing.