I think I see everyone's point now. Rock is a huge Hollywood star that will be putting eyes on the WWE that they've never had before. He has two blockbuster sequels coming out this summer and he will be all over the media as the WWE Champion going in to Wrestlemania, the story will be carried by sources that would normally never even glance at the WWE. So yeah giving the Rock the title and have him face the biggest draw in WWE at their biggest show for the title is ridiculous.
Screw you Vince.
Or from a wrestling stand point, two of the greatest ever, at the biggest PPV for the WWE title.