It was smart timing, from a location standpoint, by the WWE to put the strap on him. He's been at venues with strong Hispanic/Latino presence ever since winning the WHC. They knew they had a few week West Coast tour popping up, so it made sense to start his reign in cities most likely to get behind him as champ. Hopefully for him, the pops he's been getting have been translating to the rest of the fans, so when he's in Topeka, Kansas they are excited to see him too.
That said, sorry Del Rio, I hope Ziggler cashes in on you, takes your title, and holds it for the longest reign in history. #AllHailTheHail #ElTDrainoIsAMark