One of the many things that grind against me is Cena haters.
I'm not a fan of Cena, but I understand his appeal and drawing factor. I understand the need for him. There are plenty of things around him that I don't understand (i.e. why there isn't a Cena-stature equivilant so he can have time off without the ratings falling faster that a whores thong), but that is another conversation.
Guess what guys and girls - the WWE product is no longer aimed at us, it's aimed at children. John Cena is the epitome of that. John Cena appeals to kids better than anyone and that is why he is the top guy. The guy does amazing philanthropy work outside the ring too. It makes all the sense in the world to cash in on that.
Don't like it? Eat bran flakes and watch something else.