I don't think he can maintain his gimmick as a face, so I think keeping him as a heel would be great. He is virtually much more soft and a pushover as a face. He will probably have a good title run in him, maybe for US title or IC, not sure how he would fit in a world title run with the scenarios right now besides w/ the WHC. But I think he needs to be back as a heel, I think Swagger could be very much over with the crowd in the US with his whole All-American American gimmick, so I think he could be a great mid-card face. Punk won't stay a heel for more then a year, WWE is suffering because of it, especially with the fans. I know the IWC loves him as a heel, but the younger fans and production sales are suffering because of his turn. He will be a top face w/ Cena, Sheamus, Mysterio, Kofi (potentially). I think that core could be good in itself to allow more people to show their heel side.