Sadly nobody cares about JBL. He doesn't have the star power of a guy to be put in a gimmick match like Jerry Lawler, Michael Cole or Jim Ross, and he doesn't have the star power of a guy that can actually wrestle like Booker T. I'm sure JBL can still work, but I don't see the fans caring much at all about him. Remember when he came back? I forget exactly when it was but he wasn't on TV for awhile and he came back all of a sudden and the crowd wasn't dead... they were Divas match-like.
He's going to have to be involved in a storyline and somehow make people care about him before any ring work will actually do anything to help anyone. Since you have Joey Ryan in your sig, it would be much like Joey Ryan and Al Snow... Al Snow by himself? Eh, who cares. You put him in a storyline like TNA did with him and Joey Ryan, then you put him in a match, and it's entirely different. For a WWE example, Booker T and Cody Rhodes. Cody for weeks on end was dissing Booker T(giving him a bag to put over his head and over the mic too) and then they finally had a match.