Originally Posted by Dameduse823
What you fail to realize is that social media equates to free advertising. WWE pays nothing when people naturally talk about wrestling as non-wrestling fans who are friends with that particular person get the wrestling talk coming in as a "latest activity" feed. The more they stimulate that kind of interaction and discussion, the more people it's reaching.
We live in a completely different time, where products can achieve millions of dollars of success with little in the way of advertising revenue spent for it. Take Minecraft for instance. Zero advertising, or virtually nothing as I can't really say that it's had any advertising. DayZ is another great example, which is a free mod for a game that people bought just to play the mod. These are good products mixed with natural discussion across forums and social media, and it's the same millions coming in as another similar product but with an enormous amount of advertising behind it. The expenditures to get that amount of money coming in between those two kinds of products are vastly different. Why pay for advertising when you don't necessarily have to?
I think the social media thing has been blown way out of proportion. I don't even remember WWE mentioning Tout at all on RAW or SmackDown this week... and if they did it had to be maybe once or twice. It's a crock of shit to say that they're overdoing it right now, because they're not. It used to be obnoxious but it's really been taking a back seat as of late.
As for the three hour show, I think they're doing okay, but some improvements can be made. Unfortunately you have to try and hold interest for three hours, which is enormously difficult in this day and age of impatience, and especially when the talent pool isn't as stacked as it could be. Also, when you have an audience with a prominent children's section, they have school now that the summer's over with and that can be a problem with anally retentive parents(potentially homework too, not just bed time).
On RAW this week they blew their load way early into the show, taking Dolph, Orton, Rhodes, Rey and Sin Cara out of the picture in the early part of the three hour show. Kane, Daniel Bryan and Sheamus were the big names for the majority of the show, with big names finishing at the very last half hour(at best) of the show. You can't have all that filler back to back. They need to find a way to build to the end of the show all throughout the show, and mix their bigger names with their filler a bit better. Also, there's something to be said for predictability. There's not a whole lot that happens on the show that feels spontaneous, and that builds confidence in the audience that they can tune out for awhile and not miss very much. If the show is unpredictable by nature, you're afraid to tune out in case you miss something special. The ending of RAW this week was the very definition of unpredictable... imagine being afraid of missing something like that by tuning out in the middle of the show.