I agree with your point, but, in that case, wouldnt escaping the Pg market be a good thing? They couldnt be bashed for their gimmicks that way.
Besides, (I've made this point before on the site) WWE targetting kids is a bad investment. Of all the kids who enjoy WWE now, 99.99% of them will "get bored" of it by the time they are 16, 17, 18. By appealing to a more mature audience you are appealing to a fanbase which already exists, rather than trying to create a new one. I grew up during the Attitude era, pretty much, and I loved it to death. I actually felt kinda grown up, back then, watching wrestling
Theyre shooting themselves in the foot by appealing to people who will have forgotten about them in ten years anyway.