Ortons not playing nice. It's just that the Smackdown writers are using him right. Instead of having him dominate the brand and be in the WHC picture for the whole year, they are using him to put over younger stars. You don't have to beat Orton be put over. Even being in the ring with him will make people pay more attention to you. Christian, Rhodes and Barrett were are successful before even getting in the ring with Orton, but they careers have gotten better since feuding with him. Barrett will likely be turned into a solid upper midcarder or even main eventer (given his size) thanks to Orton. He also surprisingly puts on good matches with whoever hes wrestled this year (except Mark Henry).