Ryder was cool because of those segments saying "This is WWE. This is Zack Ryder. This is WWE not pushing Zack Ryder". He was doing something that nobody did before. But he wasn't going against the "system" but begging to join it. Then he became a part of WWE and lost his point. Same as Punk. The difference is that Punk is great in the ring and on the mic. Zack isn't.