Rock as WWE champ good or Bad?
If The rock wins at the Rumble will it be good or bad for business.
A good point I see is that he'll be able to carry the belt around to his media stuff.
A bad point is that they have built up Punk to such an extent where he has beaten pretty much everyone, and then for someone to just walk in and take the title off him, not only makes Punk look weak but also damages all those that he has beaten.
With current crop of guys lacking in star power when compared to those of the past, having one of those guys come in and in his third match in ten years, beat your current Gens top star just seems like a really poor business decision.