PWInsider.com is reporting there is a big push internally in WWE to make the product edgier.
While this is not Vince McMahon's idea, he's said to be on-board with listening for ideas as he recognizes numbers are down across the board. The hope is in light of the low ratings, to give the audience something different compared to what they've been seeing over the last couple years. According to the report, we can also expect to see more wrestling heavy programming.
I'm not saying WWE has to go back to the Attitude Era but something needs to be done in order to draw back some of the fans who watched years ago that no longer watch the current product or find the current product rather dull. There has to be a way to satisfy both the younger audience as well as the older audience.