The Rock return and CM Punk attacking The Rock at RAW 1000
If you don't read wrestling on internet sites then a lot of shocking things would of happened this year E.G Brock debuting and Chris Jericho returning. (Lucky i did not go on wrestling sites for the whole of WM week and Brock returning was a big surprize)
For the people who only watch TV, it was a surprise.
The Kofi spoiler could have been just a mistake. It's not like this is a regular occurance.
For me the biggest problem is they seem to write the story lines around the PPV's and stead of making the PPV flow with the story. I remember when Hell in the Cell was a big deal and you did not know when it was going to happen. Now you know exactly when it will happen. Same with TLC. Its the same schedule each year. The only gimmic PPV that should be set in stone for the same time each year is the Royal Rumble.
Actually, I was thinking the exact opposite at least when it comes to TNA. Regardless of what's being reported, I think they worked the hell out the internet when it came to D-Von. Not only did they pull the wool over everyone's eyes to him leaving...it's genius how they chose use him in the Aces & Eights angle.
I kinda think they worked the internet with Matt Morgan too.
More generally part of the problem, I think, is the fact that wrestling writing has become so formulaic. No-one ever really throws a curve ball any more, the most recent I can think of being the AJ / Daniel Bryan wedding ending with her getting the GM's job but even that was somewhat predictible because wrestling weddings NEVER end well (except EY and ODB!).
There are still shocks out there to be had, Heyman being Punk's driver a few weeks ago for example, but they're all on a smaller scale than they used to be.
I don't remember who said this exactly, but the quote was something along the lines of "it's not that people don't get shocked anymore, it's that wwe is really bad at keeping things a secret." I completely agree with the quote because I feel like things get spoiled and then we all get upset. OR wwe does a horrible job and keeping their foreshadowed events vague to the point where you can still guess and say to yourself "Damn how did I not see that coming."
With competition comes better products and overall TV. Without competition you get what they give you or you don't watch it.
And I don't really buy the social media taking the shock factor out of wrestling. The Kofi thing was a spoiler, I'll give you that, but it seems to me that the talent has been playing us fans on Twitter lately to poke one direction when in fact it's going another ie Jericho, Punk, Morgan, Devon etc.