The Return of Rob Van Dam
by, 06-21-2013 at 09:45 PM (5531 Views)
July 14, 2013 will mark the return of Rob Van Dam to the WWE at their Money in the Bank Pay Per View. He was last seen in the promotion at the 2009 Royal Rumble. He has since been employed by TNA aka ‘Impact Wrestling.’
Though not a personal favorite of mine, he is immensely talented and a big name in the business. Not on the level of The Rock and Brock Lesnar as far as general popularity, he has way more credo with the hardcore wrestling fans and a well needed shot in the arm for the WWE.
The burning question on everyone’s mind is, what will they do with him creatively? The obvious is to align him with Paul Heyman but I think that’s the furthest thing from appropriate to do with him. Paul is positioned as the monster heel of the company and RVD would not work as a bad guy, he’s too exciting in the ring. They can allude to his past and have future storylines with The Walrus, but I wouldn’t right out of the gate.
I wouldn’t put him into a match on his debut. The Money in the Bank is for those who have put the time in and can use this as a stepping stone for bigger matches and I wouldn’t put him in to just have him lose. I would have him cut a promo, letting the people know where he stands in the company and what his motivations are. I would then have the promo close with his famous ‘ROB, VAN, DA- *static* SIERRA HOTEL INDIA ECHO LIMA DELTA, SHIELD.’ The Shield comes down to the ring and cut their promo about how ‘veterans’ and ‘part timers’ don’t have a place in the ‘E. They begin to attack RVD with preferably Christian and Kane to the rescue (Jericho would work also), leading to a solo bout between Rob and Ambrose and tag match with Christian/Kane at Summerslam.
This puts RVD in a very sweet spot. The U.S. Title’s facade is that it is the lowest in prestige compared to the other titles so it gives the illusion that RVD is far from the main event scene and gives him room to climb which makes this work on one level. But that’s just on the surface. Ambrose has elevated the title far above the IC strap and he, himself, is arguably one of the top three talents in the company.
An RVD/Ambrose feud would elevate both gentlemen. Losing the U.S. Title at Summerslam to RVD, which I would do, would not hurt Ambrose who, I am sure, the WWE are protecting. The U.S. Title arena also keeps RVD from Punk and Cena for a while to allow for a proper build up. It also helps build the younger talent. RVD can have some good matches with Kofi Kingston, R Truth, Antonio Cesaro and the Miz. All matches I’m looking forward to. It also helps for damage control. It’s a low enough title that if he is only on TV and PPVs then it’s not a blow to house shows.
The balancing act with older guys is that you can’t push them to the top nor have them lose every week. They have done a great job with Chris Jericho this year, a great model for future part timers. The Rock was pushed crazy over and Brock Lesnar under done. A video package to sell the pay-per-view suggests they have big plans for RVD so we’ll see.
If he’s still over at the end of the year, then they can entertain a possible Cena, Bryan or Punk bout at WrestleMania 30 and/or a possible WHC title run. However, I don’t like seeing these guys with the WWE title. As displayed by the Rock, it just doesn’t work. That title should be reserved for the full timers. Putting the WWE title on RVD would cause the crowd to turn on him, and even if it was intentional, RVD wouldn’t work as a heel.
Let me know what you think. You can check out my other musings on derahk.com