The Great Khali and the Emerging Indian Market for WWE...
by, 12-07-2012 at 03:08 AM (5200 Views)
Hi there to wrestling fans from all over the globe....I'm Sahu posting my second ever blog. I thank each and every one on this forum for giving good response to my previous blog. I really appreciate all the bloggers here for the time and effort they put in writing a blog.
What is this blog all about??
This blog is all about my analysis of Professional Wrestling’s Market in India. (It’s purely my personal Analysis)
What motivated me to write this blog??
I got the idea of this blog after reading a certain news item reported by Ryan Clark which says Khali has got job for Indian Market.!! The news item said Khali’s job is in the interest of potential new market in India.
How Revenue can be generated in India??
Now before going into the Indian Market, we should know how revenue can be generated in India. In India, revenue is generated mainly through TV CONTRACTS. No one will buy PPV as DTH is a new thing in India and some of the movies disappointed on DTH so People will not buy PPVs. So the main revenue is through TV and for that you should have a great show. Merchandise is another source but I know for one The Rock’s original shirt you’ll have 100 duplicates which will kill WWE Merchandise. House shows will definitely make revenue, but they need to really calculate ROI. I’ll give you an example, when Kurt Angle came to India representing TNA and visited 5cities, arenas of 600-700 people were filled easily and people came only to see Kurt Angle. Then, I’m sure people will pay double the amount to see someone like him wrestle…But, the main Source lies in TV CONTRACTs….
Whether Khali is really that popular in India to build an entire market on his shoulders??
Let me tell you Khali is a very generous, kind hearted and down to the earth man. He came from a very poor background and he’s really helping people in his hometown by building schools and Hospitals. I love him as a person and really admire him for his service. Having said so, I do not think Khali so popular that WWE can build an entire market on him. He became instantly popular when he debuted and destroyed Undertaker. Khali’s huge size and the fact that he destroyed The Undertaker (One of the most popular wrestlers in India) contributed to his popularity.
On a side note: I used to scare my lil cousin by saying “If you doo not sleep, Undertaker will raise from his tomb and come after you” he used to sleep instantly
But soon he lost steam. He cannot wrestle and he cannot be put into any decent story since he cannot cut a promo or gel with any wrestler given his limitations. So, WWE allowed Khali to act in Indian Movies and participate in Reality Shows so that he remains significant in India. All these attempts made Khali popular among casual fans but he failed to convert them into WWE Fans.
What is the type of wrestlers they should hire to draw more in India??
Before jumping on the type of wrestlers Indian crowd would appreciat, let us see the most popular wrestlers in India. The Rock, StoneCold, Undertaker and Kane are perhaps the most over wrestlers in India and I suppose there is no need for me to explain about the reasons. Now three of these four are not active and people lost interest in Kane the moment he removed Mask. In the next tier, we can name HHH, Eddie, Benoit, Kurt Angle, Jericho, Hardyz, John Cena, Rey Mysterio and Brock Lesner. People Loved HHH for his full package (Great Look, Great mike skills and Decent in ring skills) and he’s one of the rarest of the type. People love Brock, Cena and even Batista to an extent for their physique and display of pure strength.
Indians generally Love Big GUYS and Powerhouses. But you have a set of wrestlers who are loved by Indian crowd and do not have these qualities. Like Angle, Benoit, Jericho, Hardyz, Mysterio, etc….Now when I did my research by randomly discussing with people (over 1000 people), I understood that they love these wrestlers for their EXCELLENT WRESTLING REPORTOIRE and Most of them love Rey more than others because Rey is perhaps the smallest guy and does some amazing stuff in the ring.
In this date, people like small guys more than the big guys (against the traditional belief). People loved Sonjay Dutt and Chavo Guerrero more than Magnus or Morgan in Ring ka King.
WWE should take someone like SONJAY DUTT who can do some dare devil stunts and can also communicate with people well!! Might is Right has become an old saying. Current trend is BIG THINGS COME IN SMALL PACKAGES…and WWE should follow it if they want more from Indian Market.
Hope I have not bored you :P
Thanks for reading…
Foot Note: Khali with his real life wife: