Higher Ratings For TNA...How?
by, 06-23-2012 at 03:29 PM (7677 Views)
Ok fans. The Saviour here with an odd, 3rd post this week. I'm actually going to blog about a thread from the forum that I found very interesting. And while I was responding, I found my response getting too long and figured I'd make a blog about it.
Now, over the last 4 or 5 weeks, I've been very much in favor of TNA over WWE. They've been putting on better shows and focusing more on wrestling. However, the ratings don't exactly reflect any sort of change in the large gap between the two organizations. There was a report yesterday about Impact's rating and his still hasn't really broken out of the 1.00 range, even though it's putting on excellent quality shows. So, how can this be changed? What are they doing wrong? What should they change? While it's easy to blame Hogan(s), Bischoff, Dixie Carter, etc, there's more to it than that. This blog is going to focus on increasing TNA's audience.
Let's break it down and see, as the thread says, What Will Be TNA's Savior?
1. Bobby Roode Is World Champion This isn't something I would change. I think Bobby Roode needs to be champion for much longer than he already has been. The problem is, anyone who might be tuning into TNA for the first time, would have no clue who Bobby Roode is. TNA needs to market this guy. Get him on talk shows. Get him to appear at highly publicized sporting events. He is very much a Marketable commodity and they should capitalize on it. He needs to really become a known figure throughout the US, and even all of North America. Perhaps a Canadian Tour and a Mexican Tour could help this.
2. Spike TV Is Not the Outlet They Need. I know this cannot change anytime soon, as they just signed a 2 year extension. But Spike TV really prides itself on being a "Man" Station. With shows like MMA Uncensored, 1000 Ways to Die, and Manswers, Spike TV doesn't exactly offer too many options for women and even less options for children. And that's where they're limited. The male 18-34 demographic finds other options, not just wrestling, so they only have a small piece of the pie. They need to draw more women and children to their product. I think that may happen if they were to move to say, FX. Fox has tons of different stations that can help promote. And they usually do. As opposed to NBC where they don't cross promote too often. Basically, you don't see USA shows promoted on NBC, but you do see FX programming promoted on Fox.
3. Get On The Road...Please! I'm repeating myself from an earlier blog from months back, but TNA needs to get on the road. It's annoying just seeing the Impact Zone at this point. Here's what I envision. College Campuses. College kids flock to any type of event that's going on throughout the campus. At a mere $10/ticket, well within a standard college student's budget, they could easily pull in 5000 - 7000 people for an event. And throughout the day, have the wrestlers interacting with the students on campus. Throw in a good cause here and there. A little push toward the importance of education, etc. And start at small campuses. Florida International, Central Florida, Florida A&M, Louisiana Monroe, Georgia Southern, etc. And do it in early fall, when their arenas aren't being booked for basketball. Instant success.
4. Take Part in the Themes of Pop Culture. WCW had some events that coincided with what was happening at the time. They usually themed a Spring Break Nitro that would take place in Daytona Beach. They had the Road Wild PPV that would take place at the Sturgis Bike Ralley, etc. And there's a billion events that take place in America at certain times of the year. Imagine doing a show in New Orleans during Mardi Gras, or a show revolving around America, in DC, near the 4th of July. Cap it off with a huge Firework Display. The opportunities here are endless. And there's probably some cheap pub you can get out of it too.
5. Finally, Piggy Back off of WWE. What I mean by this is, people like familiarity. WWE may own the trademark names of matches like TLC and Money in the Bank, they don't own the style of match itself. All TNA has to do is rename them and do something similar. This would garner interest based on comparison alone. Would a MITB match with Ziggles, Santino, Cody Rhodes, and Kofi Kingston be as good as one with AJ Styles, Jeff Hardy, RVD, and A Double? If they had this match, how many people would tune in, just to check it out? Especially if you decided to give for free, what WWE would make you pay for. And the same goes with TLC. Hell, most of the people who put that match on the map are already with the company.
Well, obviously, a lot needs to change if TNA is ever going to reach that 2.0 + rating and be taken seriously as a threat to the evil empire up north.
I hope you all enjoyed this read. If you have other ideas, please comment and let's hear em.
Thanks for reading. And check out this weeks' Sudden Impact if you haven't already read it.