Did You Know?: Are WWE's Claims Accurate?
by, 03-02-2012 at 09:18 PM (4318 Views)
Hey fans. This is an unusual third post for me this week. Again, it's something fresh. It's not one of 9 Rock vs Cena Promotions Comparisons. It's not one of 8 "Best Wrestlemania Matches". It's not one of 6 "Best of All Time" posts and then lists a Dolph Ziggler match. *Yes, I had to rip Ziggles, even in a post like this*.
Instead, I saw one of WWE's famous Did You Know? snippets where they gloat about having more Twitter followers than M&M's and Coca-Cola combined and more Facebook Followers than Pepsi and NHL. Everyone knows what I'm talking about.
But to stay on point, I was watching Raw two weeks ago and I saw one that said, "Last Week, Raw was watched by more people than both NCAA Basketball games on ESPN combined. So, if that was two weeks ago, then we go back three weeks and see the games that were broadcast that night. On February 13, 2012, the two games broadcast on ESPN were Louisville vs Syracuse at 7pm, and Kansas vs Kansas St at 9pm.
Now, if what they said is true, and 5 million people typically watch Raw each Monday, then let's seriously break this down. Syracuse vs Louisville went from 7-9, which doesn't compete directly in Raw's timeslot. At 8 O'clock, The Bachelor aired on ABC and The Voice aired on Fox. A good part of the Syracuse v Louisville viewers certainly moved over to those shows, probably at the requests of the viewers wives, and went back and forth between commercials until the end. At 9 O'clock came Kansas vs Kansas St, and while Kansas is a nationally recognized team in the NCAA Basketball World, this match up isn't what many would call, premier. In short, the only ones who cared about it were people from Kansas. So the WWE doesn't get kudos for staking claim to this. And notice they kept their mouths shut about The Voice, The Bachelor, and even Smash which aired after The Voice.
Another claim that WWE likes to throw out there is how they have more Facebook followers than the NFL, NHL, MLB, Coca-Cola, etc. I decided to do my research and what they say is true. The WWE has over 8 million "fans", and NFL is the only one that's close at nearly 5 million. However, when thinking about it, who are the primary viewers of NFL games? Men in a certain demographic that typically won't be spending a lot of time on Facebook. And if they do, they're probably fans of their team's pages, and not the NFL in particular. So, looking at it individually, the WWE has slightly more fans than the NFC East (Cowboys, Redskins, Eagles, and Giants) added together. There's 28 other teams. Not to mention, a lowly game between Cleveland Browns vs St Louis Rams would draw probably twice as many viewers as any weekly Raw broadcast. So, how much substance is really behind the WWE's claim on this one?
The WWE also likes to promote Smackdown as the most watched program on SyFy. Anyone who watches shows on SyFy knows that's not exactly saying much.
The WWE makes FB followers and FB activity their business. It's actually built into their business model these days. They strive to be the top Social Media active brand. But I'm going to point out a few more interesting tidbits. Here we go.
Did You Know?
The WWE does not have as many FB followers than The NBA, McDonalds, NCIS, or Disney.
John Cena and The Rock combined, don't have as many FB followers as Will Smith, Eminem, or Spongebob Squarepants.
John Cena does not have as many FB followers as Kobe Bryant
Last week, The NBA All Star Game, NBA All Star Saturday Night, The Walking Dead, Pawn Stars, Jersey Shore, and Knicks vs Heat were all higher rated Cable TV Shows than Monday Night Raw.
I know, I really went out of my way to bash the WWE on this one. But if our blog board is going to get filled with idiotic stuff like Opinions of Alberto Del Rio, Overrated WM matches listing two of HBK's greatest, and Dream Matches with Bobby Lashley and Batista listed on there, then this should be a breath of fresh air for the fans who want something interesting to read.
I'll be back Post-Raw and with another Abdominal Stretch next week. Be Safe Everyone.