Fixing the Brand Extension
by, 01-11-2012 at 12:53 AM (3024 Views)
What's poppin folks, RatedATB back at it again. Not too long ago I made a blog discussing the WWE dropping the brand extension, which I still believe they should do. However with the 2012 ppv lineup showing Bragging Rights returning I think it's more than safe to assume that after Mania the brand extension is going to be restored and we'll see the extension back in full swing. Now, I'm ok with this, I was a fan of the original extension and it worked for a while because they gave it meaning. I think they can resurrect the whole idea and really make it something worth while. So I'm going to start this off the day after Wrestlemania, and without further ado...
As I said, day after Mania Vince comes out announcing it's time for a new era in wrestling. We just witnessed one of the greatest Wrestlemanias ever and it brought to close the previous era in the WWE and to bring upon the next one they're going to do another draft. Except this one is going to be completely from scratch. This is due to the fact that the brands are uneven, and to bring out the most competition they're going to have to make everything as even as possible. So from main eventers, all the way down to announcers we're going to see the best of the best shuffled around once more. Johnny Ace and Teddy each get 10 picks and the rest of the talent are going to be decided through the supplemental draft, similar to the original draft back in 2002. The only exceptions are going to be HHH and Undertaker, simply because HHH is mainly management, and Taker is so sporadically used that it doesn't matter.
1. Randy Orton
2. CM Punk
5. Alberto Del Rio
7. Dolph Ziggler
8. Cody Rhodes
9. Brodus Clay
10. Jack Swagger
1. John Cena
2. Chris Jericho
5. Rey Mysterio
6. Daniel Bryan
7. Mark Henry
8. Big Show
9. Air Boom
10. Wade Barrett
I'd say these are pretty balanced rosters and add new depth and new stories to each show. I say Cena to Smackdown because it would be the most fresh they could go and it would be a good test to see if Orton and Punk could carry Raw on their own, which I believe they can. Next they decide on their announce teams and the following go over respectively:
Ring Announcer - Justin Roberts
Jerry Lawler (heel turn?)
Ring Announcer - Lilian Garcia
That leaves the rest of the talent pool which would go something along the lines of...
Raw: Zack Ryder, Ezekiel Jackson, Hawkins, Reks, David Otunga, Jinder Mahal, JTG, Michael McGuillicutty, Alex Riley, Ted Dibiase, William Regal, Goldust, Mason Ryan, Drew McIntyre
Smackdown: Usos, Primo/Epico, Heath Slater, Hunico, Justin Gabriel, Sin Cara, Santino Marella, Tyson Kidd, Trent Barreta, Yoshi Tatsu, Seth Rollins
Raw - Eve, Bellas, Kharma, Natalya, Beth Phoenix, Layla, Tamina, Vickie Guerrero
Smackdown - Kelly Kelly, Rosa, Alicia Fox, Aksana, AJ, Kaitlyn
I BELIEVE that's everyone, and I apologize if I left anyone off, it's a huge roster lol. Don't look too much into the divas and their spots, the divas champion is a floater so I figured putting Kelly and Alicia on Smackdown did it justice enough since they're both utilized decently. I know the under card looks kind of sketchy, but I sort of left the cruiserweights on Smackdown seeing as they usually don't go anywhere on Raw anyway and I do plan on bringing the Cruiserweight Championship back at some point. In all honesty they look like pretty well balanced rosters, and most of the undercard will end up on Superstars and NXT anyway so who cares ya know?
I'll quickly throw in what the title situations would look like:
World Heavyweight Championship
With Divas and Tag Team floating from show to show. Yes I'd unify the U.S. and IC simply because I think the WWE needs a cruiserweight title more than the U.S. title with the amount of cruiserweights it has and I feel like putting them all on one show negates the necessity of the U.S. title. Plus I think it would give the IC title more meaning. I think two mid card titles is as redundant as two tag titles or two womens titles, it just seems unnecessary. But that's just me, I wont deny it helps talent out but that's what the IC title is for. It seems that they focus on one or the other and I'd rather they focus on the IC title rather than U.S. title. Hell they can even use the U.S. over the IC, I just picked IC because I like it a little more and has more WWE-internal prestige.
As for ppvs I think going back to brand specific ppvs is the way to go. It adds another month to each shows respective ppv and it allows a lot of undercard talent a spot on a ppv and gives them a place to showcase their talents which in turn adds even more depth to the rosters. I'd give 6 ppvs to be dual-branded, those being Royal Rumble, Elimination Chamber, Wrestlemania, Bragging Rights, Summerslam, and Survivor Series. Now of course this means getting rid of stuff like TLC, Night of Champions, and Hell in a Cell which I'm more than fine with but I can't see them doing that so whatever. If anything I'd love for them to replace the gimmick ppvs and go back to Backlash, Judgement Day, Unforgiven, No Mercy, Vengenace, Armageddon, etc or even make up new ones...WWE Battleground! Ok I'll leave the names up to WWE on that one haha.
For this to truly work WWE needs to make everything look brand specific. Maybe even new sets, or a new set for Raw or Smackdown. Remember when it was truly special to see someone on Smackdown? Like when HBK went to Smackdown to kick Kurt Angles ass? It was like "fuck that wasn't supposed to happen but holy hell if it wasn't awesome!" I'd love for stuff like that to happen again. If not then this is all a waste of time and they should just end the damn thing and go back to regular WWE programming. In all honesty at this point both a brand extension, and a full brand would both work, it's just all how it's pulled off.
So that's just a few ways on how I'd fix the brand extension. Sure there's a lot that would need to be worked out but this is a rough sketch and it's all my opinion and naturally yours may differ from mine, and that's cool. Just be mature about it, ya know? Well until next time folks it's been real, it's been fun, but it hasn't been real fun. Deuces.