Why WWE is PG and What The IWC Doesn't understand
by, 11-19-2011 at 08:39 PM (5533 Views)
I read Blog after Blog. Artical after Artical. All giving their Theory why the WWE went PG. But the truth is, the answer is right in front of are face.
Lets Get the facts on why WWE is PG
WWE became PG in mid 2008. That was the First Raw PG show for WWE.. WWEs ratings around 2005 were around high 3's and sometimes (very Rare) they hit a 4.0. They ranged around 3.7..... Ratings started slowly declining.
in 2008 they decided to go to a TV PG. WWE seeing the slow decline in the rating, Not in hope of boosting ratings but in attracting a different audience went to TV PG..... Now in 2011 the WWE is averaging around 3.5 or 3.3 in the ratings, which is a small decline (PG is not the reason). But people ask what did WWE gain with this PG rating if their ratings are lower? well lets see.
WWE was drawing huge numbers in the late 90's and early 00's. ratings were around 6.0 per Raw. Which at the time was unheard of for cable TV. But WWE was barely making money from advertisers. companies like Coke, Pepsi, Mars candy all refused to sponsor and advertise with the WWE. For the edgy material and vulgar launge. Alot of Advertisers didnt like to advertise with Wrestling programs cause advertisers and sponsor see the adult Wrestling audience as below the poverty line. So big companies think it is useless to stick money in wrestling cause Wresting caters to poor people who dont have much desposible income to purchase.... In advertisers minds, Wrestling fans are Trailer Park living, 1 toothed, bare foot red necks watching bugs get zapped on their porch.... So no matter the ratings Wrestling gets, Advertiser will not pay them half as much as a sitcom who gets the same ratings as Raw does.
but if you redirect Raw as a show for Children and change it to PG. Then that opens a new market to Advertisers..... Then Suddenly they see it as children of blue and white collar parents who will buy What ever their easily impressed child wants.... So since the PG rating, Even with the Declining ratings WWE has partnered with
and so on, and Mars candy is sponsoring WWE Raw and PPVs constantly.
Cause kids like Toys and Candy.
Look at this for a minute. Sponge Bob gets a 2.5 rating maybe 3.0... and Shows like dancing with the stars recieves 15.0 too 20.0 ratings. But Spongebob ranks in 100s of million each year for Nick. Does Dancing with The Stars Pull in a 10th of the revenue for ABC as Spongebob pulls in for Nick? No way. Cause its all about merchendise, advertising and what people buy.
You think WWE cares about offending gay people? NO. You think any big business or company cares about offending gay people? Hell No.... the Gay community is a vocal group that has alot of backers and if GLAD writes a letter to Coke a Cola and says they will boycott their product within the Gay community and protest and back pepsi Cola company. Then the Coke Company could lose alot of Gay customers and Gay sympathizer. Then its a possible millions of customers lost. So of course Coke will no longer advertiser with the person on GLADs hit list....Its all about corporate and how much money you could make. If WWE, Walmart, Pepsi and Coke could make more money by pleasing the KKK then they would.
Vince Mcmahon no longer has no one to answer to. Ever since the WWE went corporate Vince has to answer to a board. For every distastful thing he does, For every offensive thing he does. Vince Mcmahon not only has to please fans but also a board of Stock holders.
USA is no longer a little cable channel, its one of the biggest Cable networks in Cable, Considered number 1 in all cable. So they no longer are a regegade network that had soft core porn at 2am on friday night (USA up all night). USA is owned by NBC and its affilates. So they have a standerd to live up to and a reputation. So WWE has to be more careful what they do. If USA and Mattel are offended by someone get choked with a tie then something will be done.
"These are NOT Reasons why WWE is PG"
John Cena is not the Reason The WWE is PG, Its stupid to think so. and Honestly I think John Cena would strive in a Attitude era or a PG enviorment.
Chris Benoit and Wrestling deaths are also not a main reason for the PG change. Sure it might of been a small factor but it wasnt a breaking point.
Lack of compition is also not a reason of PG ratings.
WWE is PG for one reason "Money". If Vince could get half the rating but make twice the money he would. if Vince could get reid of all his loyal fans and get new ones that give him more money he would.... if Advertising Benoit would make Vince Mcmahon more money then he would.