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YOUcanCALLmeCRACK

Impact Wrestling: A Genius Business Move

Rating: 6 votes, 3.83 average.
I may not know much of how the wrestling business works behind the scenes, but neither do many of you. I am pretty sure we do not have any former-wrestlers of a large promotion on this site (sorry to say, Ryan Clark). I do however, know a thing or two about business in general. What TNA is doing is exactly what they should be doing at exactly the right time, everyone just needs to see it from a business point of view.

We all know WWE is now dropping the word wrestling from the shows and from it's name. If I remember correctly, many people were disturbed by this. I know my first thoughts were, "why?" What Impact Wrestling (IW) is doing is playing off this emotion, your emotion. Business 101 says that all companies need to change with the competition and evolve with the times if they want to survive. Marketing the idea that you are a wrestling company when your biggest competition is scared to use the word is a simple but ingenious thing.

TNA needed a name change anyway. Sure the abbreviation was different than the competition, not including a 'W' in the mix, but when many people outside the internet fans think TNA stands for "Boobs and Butts" (PG people), you may have a problem. Again, what a perfect time to get rid of that name, and get a name that has wrestling in it. A name that forces you to say "wrestling." The competition is getting wrestling out of it's name, so to make your product stand out put something in that not only the people are looking for, but something that makes you different. I am sure if I asked you if you rather watch good wrestling on Raw or 1 hours of decent promos, you would choose the former. Differentiating your product is key in any industry, and this name change does an awesome job at that.

My next point has to do with everyone that say "TNA always takes shots at WWE" or "TNA needs to stop mentioning WWE on air." They should keep doing it, why? Everyone, and I mean EVERYONE, who watches TNA knows that WWE exists. Everyone also knows that WWE is the top company in the US. So why hide it? You see it all the time on TV and in advertising:

"Dominoes Pizza beats Papa John's Pizza 4 to 1 in a National taste test"
"Dominoes Pizza uses fresh ingredients, not like those other guys."

And after a while, IF (yes, IF) this IW direction works, you are going to hear "we didn't turn our back on wrestling, like those other guys," and many people are going to get the idea that WWE did. Many of us already think that, but we let our hatred for TNA blind us. We are NOT that casual wrestling fan, we are the marks, like it or not. Both WWE and TNA are not going to cater anything towards us because we are the minority. So trying to convince that fans that are not nearly as passionate about the product and just want to see good wrestling to tune is, is what IW should be doing. So whatever IW is saying may seem like bull to you, but it is not for you.

For those who say the TNA is just re-branding because of WWE is 100% right. Those of you who say that TNA is copying WWE is 100% wrong. TNA is going in a direction that the fans want, marks or casual. If your disregard the names, and I gave you these two choices, which one would you pick?

Choice 1: Company who focus hard on the in-ring product to provide the best wrestling they can offer.

Choice 2: Company who focuses on other types on media, occasionally focusing on the in-ring product.

Business 101 says find out what your target market wants, find out what your competition is doing, and adjust accordingly. TNA or IW is doing a perfect job of this. So bash it if you want, but TNA is doing the same thing WWE would do in this position. Did WWE not adapt it's product to compete with WCW in the last 90s? Exactly.

Of course Vince Russo could book this all down the drain and make this a complete waste of money for IW, time for us, and energy for me defending them, but that is for another blog.

Appreciate the read if you made it this far!
Crack, out.

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Comments

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  1. WoodenBulldozer's Avatar
    And in response to Sheep, good wrestling only goes so far. You can have the best wrestling in the world but have a small audience and youre not gonna be able to stay afloat. Thats why TNA brought in Hogan...for his name. Let him do his thing and make it look like TNA saved wrestling from Hogan meanwhile the biggest wrestling name in the world(Hogan) brings in the media attention.
  2. YOUcanCALLmeCRACK's Avatar
    "But since when has TNA been all about the in ring action under the Hogan era? They killed the x division, they dropped the ball on all of their young guys. Brought in a bunch of wash ups... and run stupid angles. It’s a gimmick to get more attention."

    I see exactly what you are saying and you are exactly right. This could be a bunch of bullshit and everything in TNA can go down the drain, as it has been. If Impact Wrestling truly shows more wrestling, giving the young guys more time, less Hogan and Flair on the mic, we can both agree that this could be a very good thing. Obviously, the talk is going in the right direction with TNA, lets just see if they could back it up. The point I was trying to make is that the re-branding is a good idea, but like you've been hinting at, the creative and booking also needs to go in that direction as well. No more oldies.

    On a side note: I actually got pissed at the fact that we are going to have an AJ-Dreamer feud. This is exactly what Sheep is talking about haha.
  3. WWTNA Mark's Avatar
    Quote Originally Posted by YOUcanCALLmeCRACK
    "But since when has TNA been all about the in ring action under the Hogan era? They killed the x division, they dropped the ball on all of their young guys. Brought in a bunch of wash ups... and run stupid angles. It’s a gimmick to get more attention."

    I see exactly what you are saying and you are exactly right. This could be a bunch of bullshit and everything in TNA can go down the drain, as it has been. If Impact Wrestling truly shows more wrestling, giving the young guys more time, less Hogan and Flair on the mic, we can both agree that this could be a very good thing. Obviously, the talk is going in the right direction with TNA, lets just see if they could back it up. The point I was trying to make is that the re-branding is a good idea, but like you've been hinting at, the creative and booking also needs to go in that direction as well. No more oldies.

    On a side note: I actually got pissed at the fact that we are going to have an AJ-Dreamer feud. This is exactly what Sheep is talking about haha.
    Whats wrong with a Dreamer/Styles feud?
  4. benchch's Avatar
    Yeah good points there bro. Impact Wrestling sounds like a much more serious name to me. And for them to say:
    we didn't turn our back on wrestling, like those other guys<<< if they actually do say that. thats not like the usual weak jibes they pop in their promos. that shows their intent for what they want to deliver

    Not really so into TNA but they def are making the right changes for me to tune in now and then. And that one reason is when i tune into a wrestling show... i want to see wrestling. Watching half an hour of raw before the first match that lasts 3-5 mins. 'We wrestle 5 nights a week 50 weeks a year' tough gig. (slightly sarcastic there, i know they travel a lot and theres a lot more to being a 'superstar')

    Just a shame that the Impact zone will probably still be the same thing. It makes it cheap. Chance to totally rebrand right now though.

    The Entertainment shoving down our necks of WWE is getting to me a bit. And it gets to me because I am starting to see them now as an entertainment company. Raw has so much advertising for their films and obv that eats into wrestling time. Theres so much they want to sell us showing us they arent just wrestling that they dont have time for wrestling anymore. So good call for TNA or IW
  5. nosellshogan's Avatar
    Well, you can change the name or title all you want but if you're product still produces garbage (which tna honestly has been doing) than its not going to make muuch of a difference. I'll give points for the fact that they still acknowledge themselves as a wrestling company but that being said they produce very little wrestling and when they do,its terrible.Sorry tna,unless its a complete overhaul of creative and youre still doing the same thing I wont be watching anytime soon.
  6. DXFan619's Avatar
    ''I don't know what the guy above me was thinking about''

    Obviously the right thing. TNA re branding is not only a failure, but just a straight up terrible business move. Think about it. How big is TNA on Youtube, and on the internet? I'd say pretty big. Changing it from TNA to iMPACT will make fans think that TNA is just dead, without knowing about ''iMPACT''

    But that is all under the pretense that TNA does it right.

    TNA is doing it all wrong. TNA Wrestling (.com) still exists. TNA's Youtube channel still exists, and is spitting out recap from what is now iMPACT wrestling.

    I really hope they realize all of this before TNA just finally dies.
  7. WWTNA Mark's Avatar
    Quote Originally Posted by DXFan619
    ''I don't know what the guy above me was thinking about''

    Obviously the right thing. TNA re branding is not only a failure, but just a straight up terrible business move. Think about it. How big is TNA on Youtube, and on the internet? I'd say pretty big. Changing it from TNA to iMPACT will make fans think that TNA is just dead, without knowing about ''iMPACT''

    But that is all under the pretense that TNA does it right.

    TNA is doing it all wrong. TNA Wrestling (.com) still exists. TNA's Youtube channel still exists, and is spitting out recap from what is now iMPACT wrestling.

    I really hope they realize all of this before TNA just finally dies.
    This doesn't make sense because WWF changed to WWE and people still know about the rebranding so there goes your theory.
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